S
Command Center
Stag Build Co. LLC
Fence Division
Lead System
Martinsburg · Bunker Hill · Inwood, WV
ROAD TO $1M
Total Market (TAM)
$16.9M
Berkeley County annual
Year 1 Target
$1.35M
8% market · 375 jobs
+8% share
Avg Job Value
$3,602
175 lf + 1.4 gates
ROAS
20.2x
$5,571/mo ad budget
Leads / Month
179
Year 1 target
Blended CPL
$34.39
All channels weighted
Monthly Budget
$5,571
Scales to $10,385 Y3
Crews Needed
2 Crews
74.4% gross margin
Year 1 Revenue Ramp
3-month ramp · steady state $112k/mo
Monthly Lead Funnel
17.55% effective lead-to-close
Leads
179
Appts
116
Proposals
105
Closed
31
Revenue/Job
$3,602
Jobs/Month
~31
Monthly Rev
$112K
Production Capacity
Per crew · 2 crews for Year 1
Jobs/Crew/Yr
200
Rev/Crew/Yr
$720K
Crew Cost
$184.6K
Gross Profit
$535.7K
Margin
74.4%
LF/Day
175 lf